Explaining Italian Christmas Season Sales (It's Far Worse Than Previously Reported); How Various Austerity Measures Will Affect Spending in 2012; Emails from Italian Readers; Massive European Recession On the Way

In response to Italians Cut Spending in Worst Christmas in 10 Years; Harsh Times Ahead for All Europe (an article translated from Spanish that had me puzzled about a number of things even though I could tell spending fell dramatically), reader Andrea offers a very nice explanation of just how bad things are in Italy.
Hello Mish,

I can help your readers better understand the reported "spending cuts in Italy".

Coldiretti is the farmers lobby and they claim that for Christmas day dinner and lunch they spent 2.3 billion Euros, 18% less than last year and the lowest figure since 2001: Christmas day dinner and lunch (and generally speaking food) is typically a strong tradition that Italians wants to keep as much abundant and tasty as possible even through the worst times, this is why is such an important figure.

The other figure you mention ("The consumer group estimates "as much as 40 percent") is related to something completely different and it is an estimate. Just after the Christmas period (from the first days of January) in Italy and in Europe in general you have a "discounted sales", where retailers sell items at a discounted price to empty their stocks and of the items unsold during the normal season.

Typically this is a consistent part of the sales of the year and people used to rush in the shops since the very first hours of the first days to get the best bargains.

Codacons (one of the biggest consumer associations) estimates that the "discounted sales" this year will be 30%-40% less than last year. Federconsumatori (another consumer association) instead estimates a reduction of 19/20%, which is probably more close to reality (people have probably waited this season to buy something not urgent). If this happens, it will certainly be a huge sign that recession is beating hard.

Regarding total spending during the holiday season, it is quite hard to find a comparison with the last year. The typical comparison reported by media is between the forecast of another consumer association (Federconsumatori) and the actual results: Federconsumatori forecast 4.4 billion and instead the total was 4 billion, so 10% less than forecast.

However, looking in the Federconsumatori Website I found the final result for last year: roughly 5 billion. Therefore, Italy had a 20% decline through Christmas, not the 9% cited in the link you referenced. That 9% drop was based on estimates that had already factored in some of the decline.

This was a massive spending reduction for a season that makes a big part of the revenues of the year. Please note that in Italy employees get the so-called "tredicesima", a thirteenth monthly salary just before the Christmas period, and this is cash that typically helped to lift sales during this period.

By the way, on Federconsumatori website you can find a lot of statistics about spending, prices and so on, unfortunately in Italian.

The most hit seem to be clothes and shoes sectors, which are by the way typical sectors that instead have a lot of sales during the "discount season".

Actually I have been in Italy a few days around Christmas and generally speaking the atmosphere is quite gloom: all the time on the media the main topic is austerity, how much it will affect the spending power, frugal Christmas and so on.

The tax hikes are quite massive : apart the tax on house ownership (which was canceled by Berlusconi government 3 years ago and so is just a comeback), there will be tax increase on revenues applied by each Italian region, there has been increase between 5 and 10% of fuel (petrol, diesel, propane and methane).

Federconsumatori estimates that the sum of the all the austerity budget laws passed this year (Berlusconi + Monti) will reduce the spending power of a typical family of 7.6%.

Best regards,

Andrea
Email from an Expatriate Living in Italy

Here is a second email from a reader. This one is from Mikkel, an expatriate who now lives in Italy.
Hi Mish
I am a expat living in Italy for the last 6 years.

Italy is a wonderful, but strange country. In a politically incorrect and stereotypical analysis of Italy's problems, the North produces, the South lives off the wealth created by the North, and the omnipotent elected assembly (where you do not vote for the candidate, but the party),  allows the main politicians like Berlusconi to stay in office nearly forever.

Fortunately, Italy is a country of savers. However, huge fiscal pressure have forced over 60% the Italians to spend less. A liter of gas costs now 1.70 euros (over half is in taxes). That amounts to $8.35/gallon.

Assuming one has a job (official unemployment rate is 8.5%), the average salary is 1200 euro net/month or less, but you still need to pay 21% IVA on all goods, car insurance, gas + taxes, utilities, property and car taxes, etc. Gross salaries are on the order of 2500 euros/month. How much money do people have left to save and invest for the future?

It will be interesting to see what happens.
Thanks
Mikkel
Massive European Recession On the Way

As I have said numerous times, European countries are in dire need of work rule changes, less government spending, less bureaucracy, and fewer taxes. Unfortunately, bureaucrats have responded with increased taxes.

The recession in Europe, which has already started, will be massive.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Blogroll

News for factory,Allied Cash Advance,Photography,Beach Water Park,Educational Leadership,Vacation And Travel,Wedding Dress,Family Vacation Packages,Casino and Gambling,Health Insurance,Best Auto Insurance ( BAF ),Web Hosting Professional,Home Design And Remodeling,Information Property For Home,Wireless TV Networking,Business Plan Guide,Educational Guide,Custom Essay Writing Service,Plumber Service And Repair,Property House,Architectural House Plans,Car Auto Services,Computer service and repair,Computer Networking,Business Planning Strategies,Womens Giving,Healthcare and Medical Jobs,Retail Inkjet Solutions,Online Casino Games,Alcohol Drug Treatment,Web Designers,Apollo Amatuer Night,Public School Performance,Kanza Museum,Cap Inter Entereprises Emploi,Culinary Tourism,Business Traveller,Bridal Expo,Container Atlas Architecture,Culinary Tours - Packages and Travel,Dancing Ink Productions,Defend Automotive Group,Real Finance Group,Business Consulting Services,Home Design Audio,Health Projects International,Health Resources,Health Effects of Alcohol,History of education,Vietnam travel guide,Westland Foundation,Lighting Business,Networking Business Professionals,Housing Decoration,Future Business,Health and Beauty Tips,Hotel Cafe and Restaurant,Enhancing Education,Home Improvement Projects,Political Philosophy,Healthy Grieving Process ,Unique Weddings in New Orleans,Art Plus Science ,Advantage Business Media,Mutual Financial Services,Adventure Travel and Holidays,Alternative Medicine Treatments,Web Design and Marketing,Electronic Payment Solutions,Life Success in Business,Devium Car Interiors,Easy Divers Academy,Water Treatment Process,Software Development Company,MSDS Translation Language,Orion International Technologies,Refreshing Summer Wine Guide,Learn Technical Writing,Health Spa and Resort,Creative Book Publishing,Positive Business Mentality,Charter Healthcare,Discount Hotel Rates,United Industries,Warrior Insurance,County Tourism and Vacations,Wedding Ring Jewelry,Studio Design Decorative,Journalism Careers,Gaming Accessories Computing,Business Strategy Consultant,Cefori Technologies Information,Physics and Astronomy,News Fashion,Business Online,Michigan Apartments,Legal Information Institute,Guide Fashion Shipping,Home Insurance Quotes,Web Design Trends,Musical Instruments and Gear,Travel and Leisure,Importance of Education,Auto Financing Loans,Contractor Business Systems,Business Travel,Importance of Sex Education,Education Classroom,Creative Idea Laboratory,Luxury Paradise Vacations,Healthiest Alcoholic Drinks,Sports Betting,Business Environment,Business Directory,Internet Services,Top Styles,Architecture and Design,Discovery Travel and Tourism,Drug Abuse Treatment,Cheap Auto Financing,Business and Technology,Online Trading,Casino Gambling,Easy Online Shopping,Education Games,Social Media Networks,Online Dating,Luxury Honeymoons,Media and Entertainment,Home Decorating Ideas,Insurance Services,Payday Loans Online,Beechwood Travel Guide,Paradise Garden,Business Trends Consulting,Expert School Consulting,Latest Fashion Trends,Alternative Health Care,Technology Trends In Society,Health Technologies Resources,Island Wedding Services,Network Society,Gambling Experts,Medical Insurance Expert,Home Repair and Remodeling,Sexual Health Services,Education Resources,Automotive Solutions,Michigan Trade Associations,Luxury Fashion and Accessories,Theoretical Physics,Financial Advice,Adult Online Dating (Escorts),Pets Health Insurance,Better Homes and Gardens,Avastone Technologies,Discover Student Loans,Sports Authority,Vitamins and Supplements,Business Systems Online,Food Network Recipes,Business and Government,Smart Legal Strategy,Occupational Health Care,Music Education,Online Dating Tips (Expert),Online Marketing Lexikon,Citizens Council Network,Economics and Finance,Fashion Entertainment News,Luxury Travel Destinations,Online Auto Insurance,Home Improvement Loans,Building Business Foundation,Human Resource Consulting,Educational Media pay day loans
life insurance quotes
Credit Loans (finance)
Foreign Auto Parts
Health and Fitness
Drug abuse effects
Destination hotels and resorts
Professional Financial Marketing
Personal Finance
Computers and Technology
Auto Insurance
Real Estate Property
Computer Graphics Technology
Home Improvement
Arts music schools
Online Education Classes
Hotel and Travel
Security development program
Business auto loans
Medical And Public Health Organizations
Land and Homes
Better Health Kids
Engineered Heating
Trade Finance Services
Switzerland Tourism
Casa Travel
Clothing Accessories
University of Technology
Best Law Schools
Marketing Technology
Vacation Tour and Travel
Insurance Agents and Insurance Brokers
Construction Engineering
Healthy Home Economist
Masters Home Improvement
Michigan Web Design
Personal Online Banking
Health Education Foundation
Travel Pack
Real Estate and Home Ideas
Museum Vacations Travel
Free Statistical Software
Blog Free Statistical
Buying and Selling Real Estate
Educational Play
Big Top Business
Alternative Health
smooth skin
Products and Services
Construction Project Management
Northside Car Service
Online Essay Writing
France Health
Europe Program Modernization
European Travel Destinations
Science and Technology Project
Online Store Marketing
Law Society Consulting
Business Networking Company
Motivation to Study
Metropolitan Hotel
Technological Innovation
EAP Business
Travel Guide and Virtual Tours
The Business Partnership
Accessible Accommodation
Entertainment News
Medicines Agency
Carpet Cleaning
International House
VIP Shop
Online Clothing Shop
Institute Education Religion
Ford Escort Team
Shop Engine Part
Computer Hardware
Medical Career
Paris Construction
Professional Translation
Streaming Wizard
Alcoholism and Drug
Medical Laboratory
Commerce Business
Educational Kids Play
Space Education
Home Repair Volunteer
Fashion Talent
Health and Safety Executive
Play Web Games
Travel and Surfing
Property and Estate Agents
Technology Group Solutions
Student Service Center
Construction Industry
Media Center Computer
Teny Fashion
Home Remodeling Services
Inspector Network
Car Rentals
Leader Dogs
Rise Health Systems
Business Strategy Consultant
Personal Life Coaching
Company Business Coaching
Entertainment News
Physics and Astronomy
Science and Technology
Cheap Vacation Packages
World Business Academy
Planets Project
Travel and Leisure
Prevent Drug Abuse
Education Certified
Play Kids Games
Legal Defense Fund
Real Estate Strategies
Isolation Globale
Insurance Coverage Law
Rock Hotel and Resorts
Medical Insurance
Healthy Mind and Body
Marjahaan Autokatsastus
Free Sports Authority
Auto Insurance Coverage
Global Technics
Advitium Manufacturing
Professional Core Education
Special Finance Services
Bergen County Contractors
Great Children's Art
Health Supply Company
Social Media Power
Texas House Restaurant
Carbon Consultant
Carbon Expert
Low Carbon
Reset Carbon
Healthcare Commissioning
Virtual Job Tryouts
Ethos Academy (Education)
Intrinsic Schools
Attorney General
Technology Software
Business Plans
Digital Media
High School Resources
Adult Resources
Gamblers Anonymous
Ecuador Real Estate
Software Development
Festival Fashion
Drugs And Alcohol
Business Intelligence
Food Network Recipes
Journal Human Resources
Games and Technology
Technology Development
Web Resources Express
Payday Loans Bad Credit
Art and Craft
Business and Finance News
Ecological Sciences
Education Resources
Web Design
Music Education
World Resources Institute
Business Health Guide
azplanningforwildlife.com m2tvchannel.com bapedaldaprovjambi.com kreis-dl.net news-1212.com landratsamt-doebeln.net landkreis-doebeln.net canadiangoldreserves.net chicagohearse.com tattooremovalessex.com braziltrade-uae.com 333asia.com calliemacdesigns.com gemdoc.net simplefoodjuiceplus.com postabortionstresssyndrome.com descendingpath.com casadopinhole.net myspeechandlanguage.net sezambook.com rerecognition.info bebetsy.info carsoncitybraces.info summitcardiology.info sanfojiangsi.info trailheadgeararchery.info immigrationconnect.info nhhomeless.info tundradialogues.info ibexretail.com kreis-dl.com agiles-eam.com bestbcgolfcourse.com niittyneito.com yenikapimevlevihanesi.com hnr100.com eplogin.com richard-wagner-festival.com landratsamt-doebeln.com lra-doebeln.com terrecatalane.com thesmarterhybrids.com